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Behavior of investors in investing has shifted. Priority investors today is the security (security) and simplicity (simplicity), is no longer the greatest possible benefits (high returns)
Similarly Managing Director Asia Region Head, Securities and Fund Services, Citi Hong Kong David Russell, in a seminar Citi Indonesia - 5th Annual Capital Market Update 2009.
"Strategically, institutional investors are now shifting their investment objectives to return (returns) and liquidity (liquidity), while individual investors (retail) focus on the protection of capital (capital protection) and additional benefits (income upside)," called Russell.

Similar situation, according to Director, Securities and Funds Services Business Head, Citi Indonesia, Margeret Tang, also occurred in Indonesia. "Domestic investors also want security and simplicity," he said.

Therefore, he continued, to meet customers' needs and to follow these trends shifting, Citi as Global Custodian Bank provides various services and facilities for the customers in carrying out various transactions and investment needs of its customers.

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